Video is powerful for organization-wide communication, training, collaboration, and knowledge sharing. Videos can give a personalized way to reach out to your employees, partners, investors, customers, and other stakeholder groups, from CEO announcements to health and safety, training, and all other activities in your organization.
We have seen how Video Marketing has become one of the top three mediums businesses use today. And while videos are a big help in outbound marketing, they definitely will be as helpful and useful with internal communication. You and your employees probably spend your break time eating and watching a video at the same time. This only shows that people enjoy watching videos. And whatever we watch, if it’s something interesting, will stick in our minds.
Let us take a look at how video can have a positive impact on employee onboarding, how it can be used as a tool to disseminate important information, and why we feel that it is essential for developing a growth-focused culture.
1. Take your employee onboarding to the next level with effective internal communication.
Being a new starter is both exciting and nerve-wracking. There are new names and faces to commit to memory, and loads of information to absorb. Onboarding is meant to adequately address the needs of all new employees, but it can fall short. Many different reasons can encourage an employee to leave the business within their first year with the company and poor communication is one of them. Onboarding new hires are not just about documents that need to be read and signed, many forms that need to be kept in folders, etc. Onboarding new hires consists of connecting new hires with their colleagues and inspiring them to contribute to the business’s success. Video can be used as an on-demand solution for new starters. With access to online employee training on everything from internal policies to product training, the ramping-up staff becomes easier.
2. Re-board Old Staff
Re-boarding is also an important employee engagement and retention factor. Videos can be used to deliver on-demand education, providing ambitious staff with all they need to grow in their chosen fields.
3. Educate Employees Quickly
This of course is very self-explanatory. If you have new software or if there are additions to the current system that you have, a video tutorial is always the easiest way to share the information with everyone.
4. Keep your employees up to date
Through videos, you can keep your employees up to date, whether they are office-based or field-based. Videos are accessible anywhere as long as you have internet. Videos can also help your employees in understanding complex education-related issues.
Encourage your employees to participate and play an active role in your internal communication. This is not just an additional task, it is a new way of communicating with each other in a more effective yet fun way. Encouraging your staff to become video creators can accelerate the growth of a more inclusive and empowered organization.