A 2 to 3-minute professionally produced corporate video typically costs anywhere from $2000 to $7000.
The axiom “You get what you pay for” is very much true in video production. Anyone with a camera can make a promotional video for a business and this results in difficulty in knowing who you should go to for your next promotional video. Anyone with a computer can download free apps for video editing. And they can easily say they can do the video for you. But, a professional will not just give you a video. They give you an idea of what needs to be done and options on the type of storyline that you have. A professionally produced corporate video will give you your money’s worth in terms of the quality and effectiveness of the video.
There are 5 stages of video production.
- Idea Development – it takes more than just a good idea to make a video. You have to polish this idea to make sure it comes out excellent in the video. You need to consider your target audience and be able to visualize what your audience’s reaction will be and other factors.
- Pre-Production/Scripting – this is where you put into motion all the groundwork.
- Production – this is when you make the video itself
- Post Production – this is where you edit your video, keep the good parts, remove the not-so-good parts, etc.
- Marketing/Distribution – this is when you execute the purpose of making the video, and that includes showing the video to people, using it as a marketing tool to promote the business, and posting it on social media.
These stages will show you more or less how a professional video production company will go about making a 2 to 3-minute video for you. But this short video will be an asset to your company and will help you gain more clients. These stages will more or less tell you why you pay what you pay for a short video.